Terms of Use

Last updated on October 15, 2023

This website, alexcattoni.com, together with copyposse.com, academy.alexcattoni.com and copy-posse.myshopify.com (collectively “Website”) is owned and operated by Cattoni Creative Inc. (“The Copy Posse”) a company operating under the laws of the Province of British Columbia, Canada. In these Terms, “we”, “us” and “our” refer to Cattoni Creative Inc., and the terms “Client”, “you” or “your” refer to any individual user of our Website.

NOTICE: It is your responsibility to carefully read these Terms of Use (“Terms”) prior to using our Website or purchasing or accessing any of our courses, services, products and free or paid offerings, including but not limited to the Copy Posse Launch Pad©, the Copy Posse Launch Files©, the Copy Posse 5-Day Write & Ignite Challenge©, Own The Inbox Challenge©, Posse Eye Brand Voice Challenge©, LOOK LEGIT Website Toolkit©, Copy Posse Apparel, STORM©, REIGN Membership©, (collectively, “Offering(s)”).

When you accessed our Website and/or any of our Offerings, you acknowledge and agree that you were given reasonable notice that these Terms existed. By accessing and continuing to use our Website or Offerings, or by clicking to accept or agree to these Terms when the option is made available to you, you expressly agree to be bound and abide by these Terms, and our Privacy Policy, whether or not you have chosen to read them. If you do not agree with these Terms or our Privacy Policy, you must immediately discontinue use and access of our Website and Offerings.

While we aim to keep our Website as up-to-date as possible, we cannot guarantee that all content on our Website is entirely accurate, complete, or up-to-date. We reserve the right at any time to modify or discontinue, in whole or in part, any Offering or prices for any Offering on our Website, without notice. We are not liable to you or any third party for any modification, price change, suspension, or discontinuation of any Offering.

If you wish to have any of your personal information and/or access to our Website removed, you may email us at hello[at]alexcattoni.com and we will make reasonable efforts to do so. More information about how we collect, process, and store your personal information can be found in our Privacy Policy.

COURSE USE AND CONSENT

When you purchased or opted-into any Offering on our Website, you were given reasonable notice that these Terms of Use existed. By purchasing and accessing any Offering you implicitly agree to abide by these Terms of Use, confirm you are aware of any disclaimers, and acknowledge and agree to our Privacy Policy.

By purchasing or accessing any Offering, you further warrant to us that you are at least 18 years old or the applicable age of majority in your jurisdiction. Purchasing or accessing our Offering if you are a minor is a violation of use, and we reserve the right to terminate your access if it is discovered you are a minor.

FEES & REFUNDS

All fees are listed on our Website in USD. We reserve the right to change our fees at any time and without notice to you.

Refund Policy

Unless otherwise stipulated in separate Program Terms & Conditions, we have a no refund policy because of the extensive time, effort, preparation and care that goes into creating and providing Copy Posse Programs. You acknowledge that we do not offer refunds for any portion of your payment for any of our Programs and no refunds will be provided to you. By using and/or purchasing our Programs, you understand and agree that all sales are final and no refunds will be provided.

Acknowledgment and Media Release

The Copy Posse may, in its sole discretion, record any or all coaching sessions hosted as part of any of the Offerings. You specifically acknowledge and understand that coaching sessions conducted as part of any Offering may be recorded, and such recordings may be used, for any and all commercial purposes, including being sold as part of any future Offering provided by The Copy Posse, and/or for its marketing and promotional purposes. By purchasing any Offering, you agree and grant us a commercial license to use any image(s) and or video recording(s), including any containing captured by The Copy Posse, or any other third party without prior notice or payment of any royalties to you of any kind.

Client Conduct

While Client is allowed to express their opinion regarding any Offerings and The Copy Posse, should Client make any false or disparaging comments within the any Facebook group, to other community members, or otherwise publicly speak negatively about The Copy Posse, Alex Cattoni and/or any other members of The Copy Posse or its Offerings, Client may be removed from the Facebook community. The Copy Posse strives to create a safe, positive, fruitful, and productive environment and community. In order to preserve community standards and experience for other members, a customer who cannot abide by this may lose their access to the community. Client understands that any extensive negativity or similar disruption to the community in this way may result in access to the Offering being revoked, in The Copy Posse’s sole discretion and all communities, with no refund provided to Client.

SECURITY

Security

If at any time you are required to create a username and password to access any Offering, it is your responsibility to protect your username and password from theft or any other means of unauthorized use that would violate these Terms. If you become aware that your password has been compromised or your account has been breached, it is your responsibility to notify us immediately by sending an email to hello[at]alexcattoni.com.

Use of Third-Party Applications

In order to run our Website and provide our Offering we use a number of third-party applications. For example, we use Kajabi to host our Offerings and we use a number of other third-party applications, such as for processing payment, delivering electronic newsletters, booking systems. For more information as to how your personal information is collected, stored and processed, please refer to our Privacy Policy. You understand it is your responsibility to review the terms of use for any such third-party applications. If you do not agree with the terms of use for any third-party application used by our Website, please discontinue use of our Website and Offering immediately.

Your Communication with Us

By submitting a comment, photo, video or other materials to our Website, platform we use to provide the Offering or any other platform owned or maintained by us, you grant us a non-revocable, commercial license to re-publish your submission, in whole or in part, unless you expressly state that we may not do so. You acknowledge that we have no duty of privacy or confidentiality to you by accessing our Website or purchasing any Offering and we reserve our right to disclose your participation in the Offering.

Any communications made through our contact form, blog comments, membership community, social media pages, Facebook groups or other related pages, or directly to our phone(s), mailing or email addresses is not held privileged or confidential and may be subject to viewing and/or distribution by third-parties. We own any and all communications displayed on our Website, servers, comments, emails, or other media as permitted under law and will not give credit or pay royalties for unsolicited user-generated content such as blog comments or emails. For more information on when and how we store and use your communications or any information provided by you in those communications, please refer to our Privacy Policy.

We maintain the right to republish any communication or submission, in whole or in part, as reasonably necessary in the course of our business, including testimonials without providing any payment or additional services and Client understands he or she is granting The Copy Posse an unlimited, irrevocable license in perpetuity to use, publish, distribute, or repurpose any information provided to The Copy Posse as part of a Testimonial. You agree not to submit any content or communications that contain sensitive information or that could be illegal or serve an unlawful purpose, including, but not limited to communications that are potentially libelous or maliciously false, obscene, abusive, negligent, or otherwise harmful or inappropriate. We reserve the right, in our sole discretion, to block your access to our Site and Offering as a result of any such behavior that we deem inappropriate.

ASSUMPTION OF RISK AND DISCLAIMERS

Assumption of Risk

Use of this Website and Offering(s) is at your own risk. While we host our Offerings on Kajabi and our Website on a reputable platform and take other commercially reasonable efforts to maintain and host the Website, we make no representations, warranties, or guarantees as to your individual safety when using our Website. You further assume all risk associated with your access to and use of any information or materials provided to you on the Website, Offerings, or any other pages, platforms, or profiles maintained by us and any subsequent actions you choose to take, or not to take, as a result of the information, influence or educational materials provided or made available to you.

Warranties Disclaimer

We make no warranties as to our Website, the Offering, or any related materials. You agree that our Website and Offerings are provided “as is” and without warranty of any kind either express or implied. To the fullest extent permissible by applicable law, we expressly disclaim all warranties, including, but not limited to, warranties of merchantability, fitness for a particular purpose, and non-infringement.

No Guarantees

While we may reference certain results, outcomes or situations on this Website or in any of our Offerings, you understand and acknowledge that we make no guarantee as to the accuracy of any third-party statements or the likelihood of success for you as a result of any statements or testimonials contained on our Website or as part of the Offering.

General Disclaimer

To the fullest extent permitted by law, we expressly exclude any liability for any direct, indirect, or consequential loss or damage incurred by you or others in connection with the use of our Website and/or any Offering, including without limitation any liability for any accidents, delays, injuries, harm, loss, damage, death, lost profits, personal or business interruptions, misapplication of information, physical, mental, emotional, or spiritual injury or harm, loss of income or revenue, loss of business, loss of profits or contracts, anticipated savings, loss of data, loss of goodwill, and for any other loss or damage of any kind, whether caused by negligence, breach of contract, or otherwise, and whether foreseeable or unforeseeable.

Earnings Disclaimer

You agree that you understand individual outcomes will vary. Case studies or testimonials are not indicative of guaranteed results. Each individual user approaches our Offering with different backgrounds, disposable income levels, motivation, and other factors that are outside of our control. We cannot guarantee your success or financial gain merely upon access of our Website or your purchase or participation in any Offering.

Third-Party Disclaimer

You acknowledge and agree that we are not liable for any defamatory, offensive, or illegal conduct of any other third-party participant or user, including you.

Technology Disclaimer

We make reasonable efforts to provide you with modern, reliable technology, software, and platforms from which to access our Website and Offering. In the event of a technological failure, you accept and acknowledge that we are not in any way responsible or liable for said failure and any resulting damages to you or your business. While we will make reasonable efforts to support you, some technological issues are outside our control and you may need to access support from a third-party provider. We do not warrant that the Website will be functional, uninterrupted, correct, complete, appropriate, or error-free, that defects will be corrected, or that any part of the Website or Offering are free of viruses or other harmful components. We do not warrant or make any representations regarding the use or the results of the use of our Website, Offering or related materials, or on third-party websites in terms of their correctness, accuracy, timeliness, reliability, or otherwise.

INDEMNIFICATION, LIMITATION OF LIABILITY, AND RELEASE OF CLAIMS

Release, Indemnity and Waiver

Our Website, Offering(s) and related materials are provided for educational and informational use only. You agree to indemnify release and save harmless Cattoni Creative Inc. and its directors, officers agents, employees, contractors, volunteers, heirs, executors, administrators, successors, and assigns, as applicable (collectively, “Released Parties”) for any direct or indirect loss or conduct incurred as a result of your use of our Website, Offering(s) or any related communications, including as a result of any consequences incurred from technological failures such as a payment processor errors or technological malfunctions. You further waive any right you may have against the Released Parties and any legal recourse for any damages, costs, losses or expenses you may incur as a result of your use of the Website or any Offering(s). You acknowledge this release of liability is binding on your heirs, executors and anyone else who may be able to bring legal action on your behalf in the future.

Limitation of Liability

We will not be held responsible or liable in any way for the information, products, or materials that you request or receive through or in relation to our Website or the Offering. We do not assume liability for any third-party conduct, accidents, delays, harm, or other detrimental or negative outcomes as a result of your access of our Website and Offering.

Affiliates

We may use affiliate links to sell certain products or Offering on our Website. In doing so, we disclaim any and all liability as a result of your purchase through one of the links, including but not limited to, the delivery, quality and safety of the purchased product or service. We will use reasonable efforts to notify you when and where we have placed affiliate links in addition to this disclaimer located in these Terms. You accept express liability for any and all consequences or benefits of clicking the affiliate links contained on our Website or related communications. You agree it is your obligation to read the terms and conditions for any affiliate site.

INTELLECTUAL PROPERTY

Intellectual Property

Client agrees and understands that The Copy Posse has created numerous original, creative works including all content, resources, charts, email content, graphics, workbooks, copy for websites and sales pages, materials, images, text, designs, graphics, page layouts, icons, videos, logos, taglines, trademarks (whether common law or registered) and other service marks (“Intellectual Property”), and agrees that The Copy Posse maintains all copyrights, licenses, and other intellectual property rights in all original or derivative content associated with or included on the Website or in any Offering, whether created prior to working with Client or specifically for Client.

Any and all Intellectual Property that you access as part of any Offering and/or through our Website or related domain are and will continue to be wholly owned by The Copy Posse.

Limited License

When you purchase or opt-in to any Offering, you receive a limited, non-transferable, non-exclusive, royalty-free license for your non-commercial purposes only to access the content or materials provided to you by us as part of the Offering and to use selected materials provided in their own business, but understands that the original proprietary rights remain with The Copy Posse. Nothing in this Agreement shall constitute a transfer of ownership of any Intellectual Property from The Copy Posse to Client, nor grant any license to use the information, other than that which is expressly permitted by The Copy Posse.

Client agrees and understands they may not copy, repost, alter, publish, sell, assist others in selling, manipulate, distribute, or in any way exploit any of the content or intellectual property provided by The Copy Posse or obtained through working with The Copy Posse, without The Copy Posse’s express written consent. If such behavior is discovered or suspected, The Copy Posse reserves the right to immediately end Client’s access to the Offering without refund, as well as access to any program or materials Client may have purchased, without refund, and reserve the right to prosecute any actionable infringement or misuse to the full extent of the law.

Client understands that by accessing or purchasing any Offering, they are gaining access to view all content and information available as part of the Offering, as well as any additional information or content shared with them by The Copy Posse as it sees fit. The Client understands this means they will have been granted a limited, revocable, non-transferable license to read and use the information provided for use in their business and life, as instructed or allowed by The Copy Posse. As a “Licensee,” Client understands and agrees that Client will not:

Copy, edit, distribute, duplicate or steal any information or any Content obtained through any Offering without written permission by The Copy Posse;
Post, distribute, copy, steal or otherwise use any portion of the Offering or its content, or information obtained via other members in the group Offering without written permission by The Copy Posse, and understand that any such use may constitute infringement, which may give rise to a cause of action against Client.
Claim any content created by The Copy Posse as part of the Offering or otherwise given to Client is his/her own, meaning he/she cannot claim any content created by The Copy Posse was Client’s work, and use in his/her business as his/her own.
Share purchased materials, information, content with others who have not purchased them.
Client further acknowledges and understands that any such actions including but not limited to those outlined above will likely constitute infringement and/or theft of our work, and a violation of this Agreement and Canadian laws.

Non- Disclosure

Client understands that by participating in any Offering, they are receiving the benefit of obtaining expert and exclusive guidance, teachings, Intellectual Property and exercises that have been developed by The Copy Posse. By purchasing any Offering, Client will have gained access to various trade secrets and Intellectual Property of The Copy Posse, including but not limited to materials such as mindset guidance, written templates, verbal guidance, modules, technical information, copywriting advice, and/or other information that is made available to Client. Client understands and acknowledges that this information is not to be shared or disseminated, without express written permission from The Copy Posse or Alex Cattoni personally.

Violations and Indemnity

We take violations and infringement of our Intellectual Property rights seriously. We expressly reserve the right to take whatever legal steps necessary to protect and defend our Intellectual Property, and violators will be prosecuted to the fullest extent permissible by law. You agree to indemnify, defend, and hold us harmless for any and all damages, costs and expenses, including legal fees, arising from your misuse of our Intellectual Property and the enforcement of our rights.

COPY POSSE LAUNCH PAD / LAUNCH FILES PROGRAM OUTLINE ADDENDUM

Client understands, acknowledges, and agrees that these Terms of Use govern their purchase and use of The Copy Posse Launch Pad (CPLP) and The Copy Posse Launch Files (CPLF) by The Copy Posse. Upon purchase, CPLP and CPLF will be provided weekly drip access to the program, to be completed over an 8-week period. As outlined on the sales page, CPLP and CPLF include the following 8 modules, as well as an additional Grand Finale module:

Week 1: How To OWN Your Niche & Build An Irresistible Portfolio: In this module, you’ll identify the kind of product or business that you want to write for. We’ll also map out the copy key assets that will become the foundation of your complete copywriter’s portfolio.
Week 2: How To REEL In Your Customers, PSYCHE Out Your Competition: In this module, I’ll walk you through some of the key psychological triggers and methods for attracting the RIGHT customers with your copy, and keep them coming back for more.
Week 3: How To SELL With Storytelling: In this module, you’ll learn how to use storytelling effectively to create believability, trust and authority. In this module, you'll learn four proven storytelling formulas you can use in your messaging and create your very own story structure for your portfolio piece.
Week 4: How To Write HOT Headlines & Hooks: In this module, you’ll learn how to hook and hold your customers’ attention with nothing but powerful and precise wording for headlines and hooks.
Week 5: How To Write A High-Converting Offer: You’ll learn how to write a high-converting offer using my 10-Point Offer Map.
Week 6: Writing The Page That Will Get You PAID: You’ll learn how to write the central piece of copy in any marketing campaign – the sales page. Writing a sales page is a dream gig for any copywriter. It’s what your clients will pay the most for and, therefore, is the most powerful asset you can have in your portfolio.
Week 7: Ad + Landing Page – The One-Two Punch To Perfect Your Portfolio: In this module, we’ll round-out your funnel as you write the perfect ad + landing page combo for your newly-minted sales page – the one-two punch to perfect your portfolio. You’ll learn the fail-proof frameworks for ads and landing pages that convert.
Week 8: Automating Sales With Personalized & Persuasive Emails: In this module, you’ll learn how to write a personalized and persuasive email campaign that’ll turn new leads and into raving fans.
Week 9 / Grand Finale: Putting Together Your Posse-Approved Portfolio: In this module, I’ll guide you through my essential tips on how to put together your portfolio and package your service in a way that will be irresistible to new clients.

Modules: The Copy Posse will make available nine (9) modules, to be made available upon scheduled dates. Client will go through the modules in order, with the rest of the class, to make for a collaborative learning environment. These modules are intended to release proprietary information created by The Copy Posse for the personal benefit of Client. Client agrees and understands that he/she is not to share, copy, distribute, or otherwise use (other than that which is expressly allowed) the information provided to her as a result of her participation in CPLP or CPLF.
Facebook Group Access: Client will also be granted access to a private group on Facebook. Client agrees to use common sense when posting or responding to others’ in the group, and agrees to refrain from posting any negative or unnecessary comments. Should Client post anything that is deemed offensive, defamatory, or otherwise negative in such a way that it causes a disruption within the group and community, The Copy Posse reserves the right to remove Client from any such Facebook group and other similar community, in order to preserve the experience for the rest of The Copy Posse’s clients.

Client has carefully read this Outline and acknowledges that they are aware of what is, and what is not included in CPLP and CPLF. Client is aware that the Outline includes EVERYTHING included within the CPLP and CPLF. If Client expected additional information, products, services, or other information to be provided in this Offering but does not see it here, Client understands it may not be included. The Copy Posse is under no obligation to provide anything other than what is listed above, with the exception of updated or ever-changing Bonuses offered for limited periods of time. No edits or amendments may be made to the CPLP/CPLF Outline Addendum without the express written consent of The Copy Posse.

By completing the online purchase and being charged the amount listed above, Client confirms he or she has reviewed this CPLP/CPLF Outline, completed any and all appropriate additional research, and asked any and all necessary questions of The Copy Posse in order to feel appropriately informed about the specific Offering being provided. Client acknowledges and accepts the strict no refund policy as set out in these Terms.

COPY POSSE LAUNCH PAD / LAUNCH FILES PAYMENT DETAILS AND PAYMENT PLAN OPTION

Client understands the cost of the CPLP and CPLF is payable in full, or via a payment plan option, which Client will select at the time of purchase:
CPLP: A one-time payment of two thousand, nine hundred ninety-nine seven U.S. dollars ($2,997) payable up front, in full; OR
Four payments of eight-hundred ninety-seven U.S. dollars ($897) payable over four (4) months, totaling $3,588 if this payment plan option is selected;
CPLF: A one-time payment of one thousand, nine hundred ninety-seven U.S. dollars ($1,997) payable up front, in full; OR
Three payments of seven-hundred fifty-seven U.S. dollars ($757) payable over three (3) months, totaling $2,271 if this payment plan option is selected;
Client agrees to render payment via credit card on The Copy Posse’s sales and checkout page for CPLP or CPLF. Client understands they are responsible for the full payment and agrees to pay the sum requested electronically, via The Copy Posse’s Website or a designated third-party payment processor of The Copy Posse’s choosing, in full.
If Client elects to purchase CPLP or CPLF via the offered payment plans, Client agrees to abide by the rules and payments as explained on The Copy Posse’s sales page. Client understands and agrees that following the first payment, subsequent payments will be automatically deducted utilizing the same mode of payment that was used to make the initial payment and Client specifically authorizes The Copy Posse to automatically process their credit card when payment is due. Should Client fail to make timely payments, or if additional payments are not able to be processed, Client understands: (1) the remainder of the program may be forfeited if payment is not made within six days of the date it is due, and (2) Client will owe a $200 late fee if they have not made the appropriate payment after the six-day grace period. Client’s decision to cease use of CPLP or CPLF for any reason does not eliminate Client’s responsibility to complete the payment plan as agreed upon. Payment in full is required regardless of use, happiness with product, or results.
The Copy Posse reserves the right to cancel Client’s access to CPLP/CPLF should they fail to make additional payments in accordance with the payment plan as agreed upon. Should this occur, Client understands she is not entitled to a refund of funds already issues to The Copy Posse in exchange for work completed thus far, and it is up to the sole discretion of The Copy Posse whether Client is to have continued access to any materials made available to Client during the program up until payments were missed.
If Client and The Copy Posse have not agreed upon a payment plan, Client understands one is not available, and agrees to provide payment in full, upfront, in the manner(s) designated on The Copy Posse’s sales page.

THE 5-DAY WRITE & IGNITE CHALLENGE (“5DC”)

Client agrees and understands that they are purchasing The 5-Day Write & Ignite Challenge (“5DC”) by The Copy Posse, a 5-day video training program designed to teach you different elements of the copywriting process and help you write a sales page. Created by Alex Cattoni, and The Copy Posse team, 5DC is suitable for aspiring copywriters or entrepreneurs who want to learn the skills to write their own sales page.

Client acknowledges that they have read the 5DC sales page and conducted any additional research necessary and fully understands what is being provided in 5DC as well as what is not included. Client agrees to be bound by the Terms of Use outlined here, as well as the general policies and procedures that can be found on the 5DC sales page.

Payment Details for 5DC

Client understands the cost of this Offering is payable in full.
A one-time payment of ninety-seven U.S. dollars ($97) payable up front, in full;
Client agrees to render payment via credit card on The Copy Posse’s sales and checkout page for the 5DC. Client understands he/she is responsible for the full payment and agrees to pay the sum requested electronically, via The Copy Posse’s Website or a designated third-party payment processor of The Copy Posse’s choosing, in full.

5DC OUTLINE ADDENDUM

Client understands, acknowledges, and agrees they are purchasing The Copy Posse 5-Day Challenge© by The Copy Posse. Once the Offering is purchased, Client is to have daily access to the 5DC program, to be completed over a 1.5 week period. As outlined on the sales page, 5DC includes the following modules:

Day 1: Quickstart Copywriter Checklist – How To Create A Bomb-Ass Sales Page Brief
Without a solid brief, you’ll kill conversions before you even begin to write your sales page. My 5-question copywriter checklist will help you get started on the right foot by really understanding your product, your prospect, and your unique selling proposition.
Day 2: The Wheel of Persuasion – The 6 P’s To Keep Them Reading
This powerful writing exercise will help you indoctrinate, educate and empathize with your prospects so that they believe in your product… and actually want it! The Wheel of Persuasion includes 6 proven writing prompts to help you build trust, create believability and inspire action.
Day 3: The Hot Offer Matrix – How To Map An Irresistible Offer
You’ll learn how to craft compelling copy for any product or service using my simple 4-point Offer Matrix. From conversion triggers to marketing must-haves to proven persuasion principles, this is this exact framework I use to make an offer absolutely irresistible.
Day 4: Proven Sales Page Formula – 16 Steps To Crazy Good Conversions
Now it’s time to put everything you’ve learned into action! You’ll get your hands on my highly coveted sales page formula — a step-by-step framework for writing a sales page from start to finish. Plus tips and tools on how to keep people reading, create effortless transitions, and use persuasive formatting.
Day 5: H.O.T Headline Formula – How To Get Attention With 3 Powerful Hooks
Voila! You have your sales page drafted! Now learn how to get and keep your prospect’s attention with powerful and precise headlines. You’ll get my H.O.T. headline formula, 3 powerful hook templates, plus my final sales page checklist so you can make sure it’s glossy, saucy and Posse-approved!
Modules: The Copy Posse will make available five (5) modules, to be drip released and made available upon scheduled dates. Client will go through the modules in order, with the rest of the class, to make for a collaborative learning environment. These Modules are intended to release proprietary information created by The Copy Posse for the personal benefit of Client. Client agrees and understands that all they are not to share, copy, distribute, or otherwise use (other than that which is expressly allowed by The Copy Posse) the information provided to them as a result of their participation in the 5DC.
Facebook Group Access: Client will also be granted access to a private group on Facebook. Client agrees to use common sense when posting or responding to others’ in the group, and agrees to refrain from posting any negative or unnecessary comments. Should Client post anything that is deemed offensive, defamatory, or otherwise negative in such a way that it causes a disruption within the group and community, The Copy Posse reserves the right to remove Client from any such Facebook group and other similar community, in order to preserve the experience for the rest of The Copy Posse’s clients.

Client has carefully read these Terms of Use and acknowledges that they are aware of what is, and what is not included within the 5DC Offering. Client is aware that the Outline includes EVERYTHING included within the 5DC Outline. If Client expected additional information, products, services, or other information to be provided in 5DC but does not see it here, Client understands it may not be included. The Copy Posse is under no obligation to provide anything other than what is listed above, with the exception of updated or ever-changing Bonuses offered for limited periods of time. No edits or amendments may be made to this 5DC Outline without the express written consent of The Copy Posse.

By completing the online purchase and being charged the amount listed above, Client confirms they have reviewed these Terms, completed any and all appropriate additional research, and asked any and all necessary questions of The Copy Posse and its team in order to feel appropriately educated of the Offering. Client understands they will not be entitled to a refund once completing this purchase.

OWN THE INBOX CHALLENGE (“OTI”)

Client agrees and understands that they are purchasing the Own The Inbox Challenge (“OTI”) by The Copy Posse, a 5-day video training program designed to teach you different elements of the copywriting process and help you write an email campaign. Created by Alex Cattoni, and The Copy Posse team, OTI is suitable for aspiring copywriters or entrepreneurs who want to learn the skills to write their own email campaigns.

Client acknowledges that they have read the OTI sales page and conducted any additional research necessary and fully understands what is being provided in OTI as well as what is not included. Client agrees to be bound by the Terms of Use outlined here, as well as the general policies and procedures that can be found on the OTI sales page.

Payment Details for OTI

Client understands the cost of this Offering is payable in full.
A one-time payment of one hundred and ninety-seven U.S. dollars ($197) payable up front, in full;
Client agrees to render payment via credit card on The Copy Posse’s sales and checkout page for the OTI. Client understands he/she is responsible for the full payment and agrees to pay the sum requested electronically, via The Copy Posse’s Website or a designated third-party payment processor of The Copy Posse’s choosing, in full.

OTI OUTLINE ADDENDUM

Client understands, acknowledges, and agrees they are purchasing the Own The Inbox Challenge© by The Copy Posse. Once the Offering is purchased, Client is to have daily access to the OTI program, to be completed over a 1.5 week period. As outlined on the sales page, OTI includes the following modules:

Day 1: Email With Empathy – Understanding The 12 Customer Archetypes
Thousands of out-of-touch brands still rely on soulless templates and one-size-fits-all email marketing to (try to) make sales and connect with their audiences. That’s a hard NO here at the Posse. In this session, you'll learn the 3 biggest email marketing mistakes to avoid at all costs, how to identify your customer’s core values, drives and desires based on 12 proven personality archetypes and the secret to planning a highly-targeted and effective email marketing campaign that oozes with empathy.
Day 2: – The Promotion Pyramid: The 3-Step Formula For Turning Signups Into Sales
Before you put pen to paper (or fingers to keys) and start writing emails, you must plan your perfect promotion. It’s not enough to know what you’re selling and to whom – as an email marketing strategist, you decide how. This is THE secret sauce that puts the most highly-paid copywriters on a level above the rest. On day 2, you’ll discover key conversion triggers, persuasion principles and objection killers PLUS the 3-step formula for turning signups into sales in a snap.
Day 3: Posse Email Playbook – 12 Emails That Create Authority & Anticipation
On day 3 of the Challenge, you’ll learn the email marketing strategies that work today and get your hands on the coveted Posse Email Playbook: 12 fully-customizable email frameworks that I’ve used to run countless creative marketing campaigns and executive million-dollar launches for myself and my clients. You’ll learn the goal, hook and anatomy of each email, along with when to use them and why. Then you’ll design your very own sales campaign like the email marketing boss you are!
Day 4: Crafting The Campaign – How To Write Rad Emails Your Audience Loves
This is where things get FUN. On day 4, you’ll learn how to strategically craft your customer’s buying experience by writing emails that validate their struggles, encourage their dreams, and empower them to take inspired action. You’ll learn the 4 types of open loops, secrets for improving email readability and flow and how to infuse your copy with conversational charm and personality so they know there’s an awesome human on the other side.
Day 5: Inbox Influence – How To Write Majorly Magnetic Subject Lines & CTAs
Did you know that 47% of email recipients open an email based on the subject line alone and another 24% also base it on the preview text? That’s right, it doesn’t matter how great your email is if no one’s going to read it. On day 5, you’ll learn how to write killer subject lines that will get your emails opened faster than a text from your bff – PLUS best practices to avoid the spam folder, tips for optimized formatting and how to write click-worthy CTAs.
Modules: The Copy Posse will make available five (5) modules, to be drip released and made available upon scheduled dates. Client will go through the modules in order, with the rest of the class, to make for a collaborative learning environment. These Modules are intended to release proprietary information created by The Copy Posse for the personal benefit of Client. Client agrees and understands that all they are not to share, copy, distribute, or otherwise use (other than that which is expressly allowed by The Copy Posse) the information provided to them as a result of their participation in the OTI.

Facebook Group Access: Client will also be granted access to a private group on Facebook. Client agrees to use common sense when posting or responding to others’ in the group, and agrees to refrain from posting any negative or unnecessary comments. Should Client post anything that is deemed offensive, defamatory, or otherwise negative in such a way that it causes a disruption within the group and community, The Copy Posse reserves the right to remove Client from any such Facebook group and other similar community, in order to preserve the experience for the rest of The Copy Posse’s clients.

Client has carefully read these Terms of Use and acknowledges that they are aware of what is, and what is not included within the OTI Offering. Client is aware that the Outline includes EVERYTHING included within the OTI Outline. If Client expected additional information, products, services, or other information to be provided in OTI but does not see it here, Client understands it may not be included. The Copy Posse is under no obligation to provide anything other than what is listed above, with the exception of updated or ever-changing Bonuses offered for limited periods of time. No edits or amendments may be made to this OTI Outline without the express written consent of The Copy Posse.

POSSE EYE BRAND VOICE CHALLENGE (“BVG”)

Client agrees and understands that they are purchasing the Posse Eye Brand Voice Challenge (“BVG”) by The Copy Posse, a 5-day video training program designed to teach you different elements of the copywriting process and help you write an email campaign. Created by Alex Cattoni, and The Copy Posse team, BVG is suitable for aspiring copywriters or entrepreneurs who want to learn the skills to write their own email campaigns.

Client acknowledges that they have read the BVG sales page and conducted any additional research necessary and fully understands what is being provided in BVG as well as what is not included. Client agrees to be bound by the Terms of Use outlined here, as well as the general policies and procedures that can be found on the BVG sales page.

Payment Details for BVG

Client understands the cost of this Offering is payable in full.
A one-time payment of one hundred and ninety-seven U.S. dollars ($197) payable up front, in full;
Client agrees to render payment via credit card on The Copy Posse’s sales and checkout page for the BVG. Client understands he/she is responsible for the full payment and agrees to pay the sum requested electronically, via The Copy Posse’s Website or a designated third-party payment processor of The Copy Posse’s choosing, in full.

BVG OUTLINE ADDENDUM

Client understands, acknowledges, and agrees they are purchasing the Posse Eye Brand Voice Challenge© by The Copy Posse. Once the Offering is purchased, Client is to have daily access to the BVG program, to be completed over a 1.5 week period. As outlined on the sales page, BVG includes the following modules:

Day 1: The Conviction Codes – 6 Questions That Evoke Your Power Values
Over 70% of customers prefer to buy from brands that share the same values as they do. In this session, you’ll learn how to build a strong brand foundation to build trust and strategize compelling campaigns by identifying your core drives, beliefs, and convictions.
Day 2: The Mentor’s Mirror – Becoming The Trusted Source Your Customers Seek
Mirror, mirror on the wall, who is the brand to rule them all? Now that you’ve identified the heart of your brand, it’s important to deeply understand who you serve. Learn how to connect your brand archetype to your customer’s core fears, drives, and desires so you can become their trusted source for the guidance they seek.
Day 3: Messaging Helix – How To Craft A Brand DNA Beyond Compare
Two of the most important messaging assets in any Brand Voice, your mission and positioning strategy. How exactly does your brand stand out, differentiate itself, and attract the type of customers you’re seeking?
Day 4: Story Empire – 3 Steps To Building A Powerful Brand Story
88% of customers say that authenticity is a key factor when deciding what brands they like and support. Your story is perhaps the best tool to convey this, but only if you use an arc that your audience can easily identify with emotionally. In this session, we’ll use the Domino Story Builder to structure your 3-part zero-to-hero story, beginning with your “snake bite” moment.
Day 5: Brand Alchemy – Conjuring A Spellbinding A Brand Voice
Now that you’ve identified all of the elements to get to the center of The Posse Eye, it’s time to create the winning description that encapsulates your Brand Voice and reverberates like thunder across your dream audience. You’ll also “posse-fy” your Brand Voice Guide with your personality and discover all the tangible ways you can use your Brand Voice in EVERY aspect of your business.

Modules: The Copy Posse will make available five (5) modules, to be drip released and made available upon scheduled dates. Client will go through the modules in order, with the rest of the class, to make for a collaborative learning environment. These Modules are intended to release proprietary information created by The Copy Posse for the personal benefit of Client. Client agrees and understands that all they are not to share, copy, distribute, or otherwise use (other than that which is expressly allowed by The Copy Posse) the information provided to them as a result of their participation in the BVG.
Facebook Group Access: Client will also be granted access to a private group on Facebook. Client agrees to use common sense when posting or responding to others’ in the group, and agrees to refrain from posting any negative or unnecessary comments. Should Client post anything that is deemed offensive, defamatory, or otherwise negative in such a way that it causes a disruption within the group and community, The Copy Posse reserves the right to remove Client from any such Facebook group and other similar community, in order to preserve the experience for the rest of The Copy Posse’s clients.

Client has carefully read these Terms of Use and acknowledges that they are aware of what is, and what is not included within the BVG Offering. Client is aware that the Outline includes EVERYTHING included within the BVG Outline. If Client expected additional information, products, services, or other information to be provided in BVG but does not see it here, Client understands it may not be included. The Copy Posse is under no obligation to provide anything other than what is listed above, with the exception of updated or ever-changing Bonuses offered for limited periods of time. No edits or amendments may be made to this BVG Outline without the express written consent of The Copy Posse.

LOOK LEGIT Website Toolkit (“LLWT”)

Client agrees and understands that they are purchasing the LOOK LEGIT Website Toolkit (“LLWT”) by The Copy Posse, a brand new mini-course to learn how to write next-level messaging that’ll make you look legit, sound like a pro, and most importantly, convert website lurkers into loyal customers. Created by Alex Cattoni, and The Copy Posse team, LLWT is suitable for freelancers, coaches or consultants, a SaaS, software or tech company, a local small business, or an entrepreneur who sells products or programs online.

Client acknowledges that they have read the LLWT sales page and conducted any additional research necessary and fully understands what is being provided in LLWT as well as what is not included. Client agrees to be bound by the Terms of Use outlined here, as well as the general policies and procedures that can be found on the LLWT sales page.

Payment Details for LLWT

Client understands the cost of this Offering is payable in full.
A one-time payment of forty-nine U.S. dollars ($49) payable up front, in full;
Client agrees to render payment via credit card on The Copy Posse’s sales and checkout page for the LLWT. Client understands he/she is responsible for the full payment and agrees to pay the sum requested electronically, via The Copy Posse’s Website or a designated third-party payment processor of The Copy Posse’s choosing, in full.

LLWT OUTLINE ADDENDUM

Client understands, acknowledges, and agrees they are purchasing the LOOK LEGIT Website Toolkit© by The Copy Posse. Once the Offering is purchased, Client is to have daily access to the LLWT program, to be completed at your own pace. As outlined on the sales page, LLWT includes the following modules:

3-Step Success Guide – How To Setup Your Website From Scratch
To start, we’ll take you step-by-step through the process of buying a domain, choosing the perfect name, selecting the right hosting platform for your business needs, and how to set up your email list. Plus, we’ve included the Posse’s fave tools and resources to make it even easier for you to get set up.
Homepage Formula – How To Spark Major Authority
Your Homepage accounts for up to 50% of total pageviews and it is almost always the very first thing people see when they visit your website. So it goes without saying, if you want to make a great first impression – THIS is the place to start. My Homepage formula will break down the 6 KEY elements that your homepage needs to communicate in order to get your prospects to stick around.
About Page Formula – How To Create Instant Trust & Rapport
After your Homepage, the About Page is the most important supporting page that you must include on your website, no matter what type of business you have. Because the truth is – there are hundreds, maybe even thousands, of brands and businesses that do exactly the same thing you do. With this About Page Formula, you’ll be able to set yourself apart and relate to your prospect on a deeper and more personal level.
Offers Page Formula – How To Build Desire & Automated Conversions
Prospects that land on your Offers Page are HOT potential customers on the edge of converting, so this page needs to be extremely persuasive, clear and direct. How you communicate your offers depends on the type of business you're writing for. That’s why, I've included THREE different formulas for you to follow:

Services & Packages Forumla (for freelancers, consultants & coaches)
Pricing Formula (for SaaS, software & apps)
Catalog Formula (for programs & e-commerce products)

Social Proof Formula – How To Capture Drool-Worthy Testimonials
93% of customers say their purchasing decision is directly influenced by reviews, which means if you're NOT collecting and publically showcasing testimonials on your website – you are losing customers. Inside the toolkit, you'll learn my entire 5-step social proof formula and strategy PLUS get the exact emails I send to my customers to capture drool-worthy testimonials.
Blog Post Formula – How To Add Value That Keeps Them Coming Back
Content marketing is one of the best ways to establish yourself as an authority in your niche. It allows you to showcase your skills and expertise AND helps your dream customers find you organically. I’ll show you exactly how to structure and format your blog content to WOW your future customers with authority content, tutorials and stories that keep them coming back again and again.
Lessons: The Copy Posse will make available five (5) lessons, to be made available upon scheduled dates. Client will go through the modules in order at their own pace. These Lessons are intended to release proprietary information created by The Copy Posse for the personal benefit of Client. Client agrees and understands that all they are not to share, copy, distribute, or otherwise use (other than that which is expressly allowed by The Copy Posse) the information provided to them as a result of their participation in the LLWT.

Client has carefully read these Terms of Use and acknowledges that they are aware of what is, and what is not included within the LLWT Offering. Client is aware that the Outline includes EVERYTHING included within the LLWT Outline. If Client expected additional information, products, services, or other information to be provided in LLWT but does not see it here, Client understands it may not be included. The Copy Posse is under no obligation to provide anything other than what is listed above, with the exception of updated or ever-changing Bonuses offered for limited periods of time. No edits or amendments may be made to this LLWT Outline without the express written consent of The Copy Posse.

REIGN MEMBERSHIP ("REIGN") ADDENDUM

Client understands, acknowledges, and agrees that these Terms of Use govern their purchase and use of the REIGN Membership (REIGN). Upon purchase, REIGN customers will be provided access to content on an ongoing monthly basis.

As outlined on the sales page, your first year in REIGN includes the following:

12 x Masterclasses With Industry-Leading Experts: Industry insight from experts you wouldn't overwise have access to on key topics such as goal-setting, mindset, time management, marketing, business, psychology, and more.
24 x Live Group Sales Coaching with Renata De Melo: Direct mentorship and guidance from your REIGN sales coach, Renata De Melo, through bi-weekly coaching calls where you can ask her anything about sales.
12 x Reign Accountability Rallies: Fun and informal session to connect with your peers, celebrate wins, troubleshoot business challenges and keep each other accountable.
12 x Behind-The-Scenes Sessions: High-level training and valuable insights directly from Alex and the Posse Team.
12 x Copy Critique Calls: Fun and interactive copy jam seshes where members share copy tips, review and critique “copy in the wild” or submit a piece of copy they’re working on to get collective feedback and suggestions from fellow Reignmakers
Monthly Training, Member Spotlight Interviews & Action Guides: Powerful training and exercises from the Copy Posse and featured experts to help you master high-level habits, supercharge your productivity and explode your business.
Access To The Private REIGN Community: A dedicated space to have productive discussions, share the latest tips and tools and inspire each other to master our game and make it reign.
Masterclasses and Calls: The Copy Posse will make available masterclasses and calls, to be made available upon scheduled dates. These calls are intended to release proprietary information created by The Copy Posse and guests for the personal benefit of Client. Client agrees and understands that he/she is not to share, copy, distribute, or otherwise use (other than that which is expressly allowed) the information provided to her as a result of her participation in REIGN.
Facebook Group Access: Client will also be granted access to a private group on Facebook. Client agrees to use common sense when posting or responding to others’ in the group, and agrees to refrain from posting any negative or unnecessary comments. Should Client post anything that is deemed offensive, defamatory, or otherwise negative in such a way that it causes a disruption within the group and community, The Copy Posse reserves the right to remove Client from any such Facebook group and other similar community, in order to preserve the experience for the rest of The Copy Posse’s clients.
Free Access To New Copy Posse Programs: Client will be granted free access to any digital programs released by the Copy Posse during their membership and will retain free access for the duration of their membership.

Client has carefully read these terms and acknowledges that they outline everything included in REIGN. If Client expected additional information, products, services, or other information to be provided in this Offering but does not see it here, Client understands it may not be provided. The Copy Posse is under no obligation to provide anything other than what is listed above.

By purchasing a REIGN Membership, Client confirms they have reviewed these terms, completed any and all appropriate additional research, and asked any and all necessary questions of The Copy Posse in order to feel appropriately informed about the specific Offering being provided. Client acknowledges and accepts the strict no refund policy as set out in these Terms.

REIGN PAYMENT DETAILS AND PAYMENT OPTIONS

Client understands the cost of REIGN is payable annually or monthly, which Client will select at the time of purchase.
Unless a special temporary offer is made available, the price of REIGN is as follows:

Annual payment of eight thousand, nine hundred and ninety-seven U.S. dollars ($8997) payable up front, in full; OR

Ongoing monthly payments of eight-hundred ninety-seven U.S. dollars ($897) with the ability to cancel future payments at anytime.
Client agrees to render payment via credit card on The Copy Posse’s sales and checkout page for REIGN. Client understands they are responsible for the full payment and agrees to pay the sum requested electronically, via The Copy Posse’s Website or a designated third-party payment processor of The Copy Posse’s choosing, in full.
If Client elects to purchase REIGN monthly, Client agrees to abide by the rules and payments as explained on The Copy Posse’s sales page. Client understands and agrees that following the first payment, subsequent payments will be automatically deducted utilizing the same mode of payment that was used to make the initial payment and Client specifically authorizes The Copy Posse to automatically process their credit card when payment is due. Should Client fail to make timely payments, or if additional payments are not able to be processed, Client understands: (1) their membership in REIGN will be cancelled if payment is not made within six days of the date it is due, and (2) Client's access to the membership area will be revoked and client will no longer have access to any previous content. Client’s decision to cease use of REIGN for any reason does not eliminate Client’s responsibility to complete payments as agreed upon.
The Copy Posse reserves the right to cancel Client’s access to REIGN should they fail to make payments. Should this occur, Client understands she is not entitled to a refund of funds already issues to The Copy Posse in exchange for work completed thus far, and it is up to the sole discretion of The Copy Posse whether Client is to have continued access to any materials made available to Client during the program up until payments were missed.
If Client and The Copy Posse have not agreed upon an alternative payment method, Client agrees to provide payment in full, upfront, in the manner(s) designated on The Copy Posse’s sales page.
The price for REIGN is subject to increase, but this will not apply to current REIGN members. As long as a the Client is a member in good standing, they will continue to pay the same monthly rate they paid at enrollment in perpetuity until they decide to cancel. This also applies to Clients who choose to Pay In Full and renew annually.
Client understands that if they cancel their membership and leave REIGN, they will forfeit their current rate. If they decide to rejoin at a later date, they will join at the new member rate (if price has increased since cancellation).
Client understands that if they cancel their membership and leave REIGN, they will forfeit their Reignmaker status and access to the REIGN Facebook Community.
Client understands that if they cancel their membership and leave REIGN, they will lose access to the Reign Clubhouse (including all REIGN content, bonuses and any Copy Posse programs they gained free access to during their membership).
There is no option to “pause” or “delay” a membership payment (unless express permission is granted by The Copy Posse). Inability to pay for REIGN for a period of 1 month or more will result in cancellation.
14-Day Money Back Guarantee. Client has 14 days after membership begins to request a full refund. If anytime after the first 14 days is up, the Client believes they are not getting the value and outcomes they came for, they can cancel their future payments at any time with the monthly payment option.
Cancellation Policy: If Client wishes to cancel their REIGN membership, they must email us and request cancellation within 7 days of the billing date to allow enough time for The Copy Posse to receive and process the request.

STORM PROGRAM TERMS

Please refer to the STORM Program Terms & Conditions on this page here. These terms do not replace nor negate the Terms outlined on the page.

GENERAL

Termination of Your Use

If at any time we believe that you have violated these Terms, we shall immediately terminate your use of our Website, access to Offering(s) and any related communications as we deem appropriate and in our sole discretion. At any time, we may block or revoke your access to our Website and Offering at any time without notice, and if necessary, block your IP address from further visits to our Website.

Full Agreement

You acknowledge that these Terms of Use, together with our Privacy Policy constitute the full agreement relating to your use of the Website and any of our Offerings including but not limited to Copy Posse Launch Pad©, Copy Posse Launch Files©, the 5-Day Write & Ignite Challenge©, Own The Inbox Challenge©, Posse Eye Brand Voice Challenge©, LOOK LEGIT Website Toolkit©, STORM© and REIGN Membership©.

Governing Law and Jurisdiction

These Terms as well as our Privacy Policy are governed by and interpreted in accordance with the laws of the Province of British Columbia and the federal laws of Canada where applicable. Any disputes arising directly or indirectly from this Agreement will be submitted and heard exclusively in the courts of Vancouver, British Columbia.

Severability

If any of the provisions of these Terms are found to be invalid, illegal or unenforceable, the validity, legality and enforceability of the remaining provisions will not, to the extent permitted by law, in any way be affected and will remain enforceable.

All Rights Reserved

We reserve the right to update and change these Terms at any time and it is your responsibility to review these Terms periodically. You can review the most current version of our Terms at any time by visiting this page. Your continued use of or access to the Website and/or Offering affirms your acceptance of any changes to our Terms. All rights not expressly set out and granted in these Terms of Use and/or our Privacy Policy are expressly reserved by us.

Contact
If you have any questions about these Terms of Use, please send an email to hello[at]alexcattoni.com

Terms of Use

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